“On that plane coming to the United States, they had no idea if anyone would be waiting for them, or the degree to which Capitol Records, writers and reporters did not want them to succeed. They wanted them to fail and worked against them,” says Beatles ‘64 director David Tedeschi.

“At Carnegie Hall – their second American concert – the establishment was appalled when they heard the rock and roll music these kids were playing in the hallowed halls and banned their promoter [Sid Bernstein].”

Tedeschi believes it’s hard to say if fans would have responded to The Beatles in the same way in 2024. “It was a moment when the world was very different. The record industry thought that rock and roll guitar music was done, but I think The Beatles redirected them and represented a generational shift,” he says.

“I think the fact that they were really charming, handsome, talented, fun, and completely foreign to Americans, but were also very familiar made a difference. I think humour is a big part of it too. They were funny, real and authentic, so it didn’t seem like there was as much of a distance between them and their audience,” says Bodde.

“I think that the young people could imagine hanging out with The Beatles, being their pal, their girlfriend. They had an approachability and didn’t seem high and mighty. They were working class, so people felt like they could relate to them, and the music was just so phenomenal.”