It wasn’t always easy being vegetarian, even for rock stars. Sir Paul McCartney, who ditched meat and fish from his diet back in the mid Seventies, groans at the memory. “You wouldn’t have believed it.”It’s true: we’ve forgotten how alien a meat-free diet seemed to most people in the last millennium. These days, vegetarians have never had it so good.
Even if we aren’t all committing to removing meat from our diets completely, it seems that – call it flexitarianism, reducetarian, or simply cutting back – a significant chunk of the population will willingly go without some of the time.

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