The Beatles’ song Now and Then had been in contention for the award, alongside tracks from Central Cee, Dua Lipa, and Coldplay, but ultimately Charli XCX and Billie Eilish took home the prestigious Song of the Year award for their hit “Guess”.
While celebrating their win, Jack Whitehall made a controversial joke at the expense of The Beatles while hosting the Brit Awards tonight, leaving fans outraged.quipped: “Congratulations to Charli XCX and Billie Eilish. Bad luck to The Beatles, stick at it lads. Crazy to think they now have the same conversion rate in that category as Liberty X.”
Fans of The Beatles feel the comedian ‘disrespected’ their legacy.
The joke did not sit well with many viewers, who felt it was an unfair dig at one of the most influential music groups of all time.
The fact that Charli XCX and Billie Eilish’s song ‘Guess’ won the BRIT Award has generated a lot of discussion. There are some reasons that could explain why it happened, despite the perception that ‘Now And Then’ is a ‘superior’ song in many aspects:
Popularity and Current Trends:
- Current pop music, especially that involving artists like Charli XCX and Billie Eilish, resonates strongly with younger audiences who often dominate award voting.
- Current music trends may favor the sounds and styles present in “Guess,” which could be perceived as more modern and relevant to today’s audience.
Exposure and Promotion:
- The promotion of a song greatly influences its visibility. Marketing campaigns and exposure on streaming platforms play a crucial role.
- Although “Now And Then” received significant attention, the constant presence of artists like Charli XCX and Billie Eilish in popular culture could have given them an advantage.
The Novelty Factor:
- Despite The Beatles’ enormous legacy, “Now And Then” is, in a way, a historical piece. It could have been perceived as less “novel” compared to a contemporary collaboration.
The Times Factor:
Today’s music is very different from The Beatles’ music. These days, electronic and pop music dominate the playlists.
The Beatles don’t need to compete to make it known how great they were, are, and will continue to be in the future. They are the biggest and most successful pop music band that has ever existed. They are timeless. Their legacy lives on and will continue forever.
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