In February 1964, the American marketplace was flooded with Beatle-related products, though not all businesses were authorized. More than 60 individuals were hauled into court during the first outbreak of Beatlemania in the U.S. on charges of selling unauthorized products using the word “Beatle.”

The genuine Beatle merchandise grossed over fifty million dollars by the end of the year. Official vendors dutifully paid Seltaeb (the Beatles’ U.S. licensing agency) its 10-to-15 percent royalty before stamping the Beatles’ name, likeness, and mystique onto beetle or guitar-shaped brooches, shocking pink plastic ukuleles, or “Beatle nut crunch” popsicles. No one imagined then that John, Paul, George, and Ringo would soon rank among the most influential figures in the history of popular culture.

Here are some photographs of the products offered in 1964:

Operating as the U.S. branch of a firm known as Stamsact, Seltaeb served as the channel for Brian Epstein’s NEMS Enterprises to greenlight around a hundred different items following the initial wave of Beatlemania in the UK in late 1963.
While the precise quantity of Beatle-items sanctioned by Seltaeb for the American market remains unconfirmed, the total likely climbed into the hundreds without much effort.
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