October is Breast Cancer Awareness month, an annual global campaign to increase awareness of the disease. Paul McCartney’s ‘One On One’ world tour has taken him to Brazil this month and in support of the campaign Paul and his band have been wearing pink wristbands on stage at his sold-out stadium shows. By wearing pink wristbands Paul and his band are helping to convey an important public health message to his audiences. The mission of the campaign is to help all effected by breast cancer through education, early detection, treatment and support services.