Stella McCartney said in a cover interview with Wired magazine that she was ‘proud’ of her collaboration with Adidas on its iconic shoe – which are typically made using leather.

‘We pushed to get it vegan and they let me. And we did it. I’m so proud. That is the future,’ she told the magazine.

Stella appears on the cover of the latest issue of Wired, shot by Erik Madigan Heck, dressed in dressed in a geometric colour-block jacket.

Her latest design is a collaboration with Adidas on the Stan Smith trainer, modelled on the shoes the iconic tennis player wore on the court.

Speaking about the shoe, Stella said: ‘I relish the thought that 99 per cent of our customers see the Stan Smith and haven’t got a clue it’s a vegetarian shoe.’We pushed to get it vegan and they let me. And we did it. I’m so proud. That is the future.’  And arguing that she most environmental issues which are mentioned in the fashion industry are not ‘genuine or heartfelt, she added of her designs: ‘If I don’t design things that are desirable and sexy, and a must-have for people, then it just ends up in landfill anyway.’

Speaking about the shoe, Stella said: ‘I relish the thought that 99 per cent of our customers see the Stan Smith and haven’t got a clue it’s a vegetarian shoe.
‘We pushed to get it vegan and they let me. And we did it. I’m so proud. That is the future.’
And arguing that she most environmental issues which are mentioned in the fashion industry are not ‘genuine or heartfelt, she added of her designs: ‘If I don’t design things that are desirable and sexy, and a must-have for people, then it just ends up in landfill anyway.’