THE BEATLES’ APPLE CORPS ANNOUNCES ITS NEW CEO

British executive Tom Greene will head the company The Beatles founded in 1968
Apple Corps has appointed Tom Greene as chief executive officer, effective September 2025.

Since 1968, Apple Corps has overseen The Beatles’ creative and business interests.

“Only the third CEO in Apple Corps’ storied history, British executive Tom Greene’s experience and vision perfectly position him to continue that legacy, whilst expanding The Beatles’ creative horizons,” said a statement.

Greene has previously fulfilled operating roles for the Harry Potter franchise, including stints running both Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros and Pottermore. He remains on the board of Pottermore.

Greene is currently the COO of Blast, an entertainment company working with video game developers and publishers on the production, commercialisation and audience growth of their esports programmes. It has grown twenty-fold during his time at the company, opening offices in London, Copenhagen, Berlin, New York and Mumbai. He will remain on the board of Blast.

In a joint statement, Paul McCartney, Ringo Starr, Olivia Harrison and Sean Ono Lennon said:

“We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans and Tom’s experience and vision make him the perfect person to join us in making it all happen.”

Tom Greene said: “It is a huge honour to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with The Beatles and their music. At a time when the world might need more of The Beatles’ spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started.”

With 32.6 million monthly listeners on Spotify, The Beatles’ enduring catalogue (released via Universal Music’s catalogue division) remains hugely popular across multiple generations.

A four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions.

Directed by Sam Mendes, written by Jez Butterworth, Jack Thorne and Peter Straughan, and starring Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison), the project marks the first time Apple Corps and The Beatles have granted full life story and music rights for scripted film.

Greene’s appointment comes at a time when The Beatles’ profound impact on popular culture across the generations burns as brightly as ever. Apple Corps’ innovative music initiatives include acclaimed Special Edition releases for several Beatles albums, including Sgt. Pepper’s Lonely Hearts Club Band, The Beatles (‘White Album’), Abbey Road, Let It Be, and Revolver. The Beatles’ 2023 international hit single “Now And Then” reached Number One in the UK singles charts and garnered the band’s latest GRAMMY win and a BRIT Award nomination. The band’s influence in the world of film and documentary has also continued unabated, with Peter Jackson’s 2021 “Get Back” redefining the landscape of modern music documentary and longform storytelling, sweeping the Emmys’ documentary categories with five awards. Last year, Apple Corps and Disney+ released David Tedeschi and Martin Scorsese’s new ‘Beatles ‘64’ documentary and a lovingly restored version of Michael Lindsay-Hogg’s ‘Let It Be’.

Looking ahead, an eagerly anticipated four-film Beatles cinematic event is set for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions. Directed by Sam Mendes, written by Jez Butterworth, Jack Thorne and Peter Straughan, and starring Harris Dickinson (John Lennon), Barry Keoghan (Ringo Starr), Paul Mescal (Paul McCartney) and Joseph Quinn (George Harrison), the project marks the first time Apple Corps Ltd. and The Beatles have granted full life story and music rights for scripted film.

ABOUT APPLE CORPS LTD.

Apple Corps Ltd. was founded by The Beatles in 1968 to oversee the band’s own creative and business interests. As part of its management of The Beatles’ entire intellectual property canon, the London-based company administers the legendary band’s recorded catalog along with film, theatrical, and book publishing rights. Apple Corps has piloted innovative, award-winning Beatles projects which have become benchmarks for pioneering accomplishment, including The Beatles Anthology TV series, book and music collections; The Beatles 1; Special Edition releases for Sgt. Pepper’s Lonely Hearts Club Band, The Beatles (‘White Album’), Abbey Road, Let It Be, and Revolver; 2023’s chart-topping “Now And Then” single; The Beatles LOVE by Cirque du Soleil®; SiriusXM’s The Beatles Channel; The Beatles: Eight Days A Week – The Touring Years, directed by Ron Howard; “The Beatles: Get Back” docuseries, directed by Peter Jackson; the ‘Get Back’ book; the restored Let It Be film, directed by Michael Lindsay-Hogg; and Beatles ’64, directed by David Tedeschi and produced by Martin Scorsese.